SyntheticNational Design Studio
Before the
First Wireframe
Human Fusions Institute
Complex systems made human‑centered
Synthetic27,000 federal websites.
One design language.
400 agencies that can
ignore it.
NDS has the design system. It has the talent. Does it have the adoption argument?
VA.gov
Benefits Access
The veteran at 2 AM
SSA.gov
Retirement Security
The retiree on hold
Healthcare.gov
Coverage Enrollment
The mother at 11 PM
IRS.gov
Tax Filing
The freelancer at deadline
USPS.com
Mail & Shipping
The small business owner
FEMA.gov
Disaster Relief
The homeowner after the storm
Medicare.gov
Senior Healthcare
The caregiver on the phone
StudentAid.gov
Financial Aid
The first-gen student
USA.gov
Government Services
The new citizen
USCIS.gov
Immigration Services
The applicant waiting
EPA.gov
Environmental Protection
The community downstream
SBA.gov
Small Business
The founder on day one
CDC.gov
Public Health
The parent checking symptoms
HUD.gov
Housing Access
The family facing eviction
DOL.gov
Labor Rights
The worker filing a claim
FDA.gov
Food & Drug Safety
The patient reading labels
USDA.gov
Agriculture & Nutrition
The farmer applying for aid
DOT.gov
Transportation Safety
The commuter checking routes
Energy.gov
Energy Programs
The homeowner seeking rebates
ED.gov
Education Access
The teacher seeking grants
Interior.gov
Public Lands
The ranger at the trailhead
State.gov
Passport Services
The traveler before departure
Treasury.gov
Financial Systems
The taxpayer checking refunds
DHS.gov
Homeland Security
The neighbor reporting concerns
NASA.gov
Space & Science
The student dreaming bigger
NIH.gov
Medical Research
The patient in a trial
NOAA.gov
Weather & Climate
The fisherman checking forecasts
Commerce.gov
Trade & Commerce
The exporter filing permits
Justice.gov
Legal Resources
The defendant seeking rights
HHS.gov
Health & Human Services
The caseworker at capacity
VA.gov
Benefits Access
The veteran at 2 AM
SSA.gov
Retirement Security
The retiree on hold
Healthcare.gov
Coverage Enrollment
The mother at 11 PM
IRS.gov
Tax Filing
The freelancer at deadline
USPS.com
Mail & Shipping
The small business owner
FEMA.gov
Disaster Relief
The homeowner after the storm
Medicare.gov
Senior Healthcare
The caregiver on the phone
StudentAid.gov
Financial Aid
The first-gen student
USA.gov
Government Services
The new citizen
USCIS.gov
Immigration Services
The applicant waiting
EPA.gov
Environmental Protection
The community downstream
SBA.gov
Small Business
The founder on day one
CDC.gov
Public Health
The parent checking symptoms
HUD.gov
Housing Access
The family facing eviction
DOL.gov
Labor Rights
The worker filing a claim
FDA.gov
Food & Drug Safety
The patient reading labels
USDA.gov
Agriculture & Nutrition
The farmer applying for aid
DOT.gov
Transportation Safety
The commuter checking routes
Energy.gov
Energy Programs
The homeowner seeking rebates
ED.gov
Education Access
The teacher seeking grants
Interior.gov
Public Lands
The ranger at the trailhead
State.gov
Passport Services
The traveler before departure
Treasury.gov
Financial Systems
The taxpayer checking refunds
DHS.gov
Homeland Security
The neighbor reporting concerns
NASA.gov
Space & Science
The student dreaming bigger
NIH.gov
Medical Research
The patient in a trial
NOAA.gov
Weather & Climate
The fisherman checking forecasts
Commerce.gov
Trade & Commerce
The exporter filing permits
Justice.gov
Legal Resources
The defendant seeking rights
HHS.gov
Health & Human Services
The caseworker at capacity
One framework. All agencies.
Same institutional respect.
Rhode Island Infrastructure Bank
39 municipalities. One adoption narrative.
SyntheticAdoption can’t
be mandated.
Agencies have contracts,
vendors, and twelve years
of muscle memory.
When the switching cost is structural, the only lever is the clarity of the case you bring to the table. Who is building that case?
Build the case — mapped to each agency’s procurement language, budget cycle, Section 508 constraints, and decision timeline.
FM Approvals
Continuity across generations of users
SyntheticShe doesn’t know
what NDS is.
She just needs it
to work on
her phone.
The veteran, the retiree, the mother at 11 PM — they’ll never see the design system. They’ll feel the result. Who is telling them: we built this for you?
Craft the voice — one tone of institutional respect across agencies, mandates, and devices.
The Smithsonian Institution
Sovereign institutions, unified system, $1B adoption
SyntheticYour team designs the
citizen experience.
Who makes the case
that earns it a second year
of funding?
The story an agency head needs to hear before she switches. The story Congress needs to see before it appropriates. Who tells the story that outlives the executive order?
Your UX lead builds the system. I embed with her team to build the adoption argument — async, low overhead, inside the design process.
Arnold & Winnie Palmer Foundation
Legacy institutions, enduring frameworks
Synthetic18F shipped $200M
in taxpayer savings
and was still dismantled.
The work was extraordinary. The story was invisible. It doesn’t have to be that way.
Make the impact legible to the people who decide whether the initiative survives.
Naval War College Foundation
Mission clarity for complex institutions
SyntheticNDS has a 3‑year window
and a July 4 milestone.
The work that ships this year can set the standard for the next decade. Who makes sure it endures?
Frameworks, not campaigns. Systems that outlast the executive order.
When to bring me in.
The adoption playbook for your July 4 deliverables.
Embedded with your UX lead. Async when useful. So when the team ships, the agencies see their own procurement path forward.
Narrative Architect
RISD ’99. Two decades building adoption arguments for institutions that don’t have to change.
Josh Backer